Our client helps international students with enrollments into Top US universities. Segmentation and prioritization of new leads has been a biggest challenge. Due to which the company is spending more time to convert leads.
Our team created Amazon Redshift data warehouse service in the cloud to integrate and analyse 42+ million marketing activities data from Marketo (marketing automation) and Salesforce (CRM) systems. Implemented lead segmentation, scoring and recommendation models using RapidMiner data science platform Provided interactive visualization reports and dashboards as per business needs using Tableau Business Intelligence tool
Cost savings of 20% by not wasting time with low-priority leads. Conversion rate increased by 12% by focusing on high-priority leads