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Customer Experience Lifecycle

Pre-purchase
Post purchase
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Visit Stores
Read reviews
Compare prices

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Read Product info.
Compare products
Receive samples

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Write Feedback, Reviews,
Listen to content that
maximizes the product value

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Suggest improvements
influence others

Marketing Solutions

Deliver solutions that enhance
customer experience improvement
and optimization Solutions

Highlights

  • Pre-Purchase
  • Post Purchase
  • Consumer Insights


Lead Generation

We offer lead generation solutions that provide personalized discovery and product selection experience to your customers.

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Product Information Management

We implement PIM solution to portray a consistent story across all sales channels. Our PIM solutions support new product launches, multi-language translations, multi-region templates, email inserts and custom listings.

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Promotions and Incentives

Our sales support tools help specialists advise right products to the consumers, help company track sales and incentivize specialists and influencers

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Co-Op Marketing

Timely reimbursement to the channel partners is critical for the success of a co-op marketing program. Our solutions provide simple to use approvals workflow and ERP integration for quick reimbursement

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Personalize Shopping Experience

Our shopping solutions let consumer feel the product with high quality images, detailed product information, ingredients, best uses, custom product listings, selection tools and calculators

Retention

We work with your marketing teams to develop customer engagement and reputation management solutions.

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Personalized fulfilment experience

We provide personalized purchase and fulfilment experience to the consumer. Our personalized fulfilment solutions include free offers, free samples, committed delivery dates, credits for delayed shipments, hassle free product returns and international shipping.

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Customer Engagement

Our engagement solutions offer personalized product usage suggestions based on customers current situation. Examples are advising users when air quality reaches alarming levels; advocating users to carry allergy medication when pollen levels are high.

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Reputation management

90% of the consumer decisions are influenced by on-line reviews. Our solution aggregates product reviews and provides insights into customer sentiments, emotions, product issues and fake sales. Manage trobuled reviews with reputation management solution.

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Fake product sales

Fake product threat is high for prestige products sold on-line. Our solutions detect fake sales based on security holograms, QR codes and natural language processing of consumers reviews.

Customer Insights - AI

Deliver solutions that optimize your marketing spend, predict consumer buying trends

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Optimize Lead Conversion Program

Optimize marketing costs by segmenting the leads into customer personas and lead scoring analytics. Prioritized customer lists reduce spend on marketing channels.

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Approach
  • Use clustering algorithms to segment leads. Apply K-means algorithm, an unsupervised learning algorithm, for best results.
  • Use Gini Index, logistic regression, and SMOTE oversampling techniques to score leads.

Optimize Channel Attribution

Discard non performing marketing channels using channel attribution analysis.

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Approach
  • Determine the effectiveness of each channel by applying Markov chains process with removal effect principle.

Customer Lifetime Value (CLV) analysis to predict churn and forecast revenues

Apply CLV analysis for early detection of VIPs and offer personalized treatments. Our solution assists you with reliable revenue forecasting, plan up-sell and advertisement budgets by channel.

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Approach
  • CLV analysis is a process of estimating customer lifetime, purchase rate and monetary values.
  • Analysis by segment, priority, channel and individual
  • Pareto/NBD, Gamma-gamma extension, Beta-geometric/NBD models

Service Centre analytics - listen to the voice of your customer

Analyze customer interactions chat, speech and reviews by using machine learning (ML) and natural language processing (NLP) techniques.

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Solutions
  • Reputation management: Mine customer reviews for sentiments, brand loyalty, product merits, issues and fake product sales.
  • Quality Assurance: Prepare agent score cards and automatically preselect troubled interactions for your agent quality assurance program. Provide actionable insights to train or reassign agents.

Case Study

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Consumer Review Management company relies on Mobigesture for Cloud Migration services

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An IVR solutions company needs one-click deployment with auto scaling capability.

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Case Study 3

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Case Study 4

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